If you want to know how to get more private yoga clients, we’ll give you a list of ways you can boost your business and class numbers!

Before we start, one of the best things you can do to attract and get more private yoga clients is by developing a niche with additional qualifications!

Enquire about our Level 4 Yoga Teacher Training course or grab a free prospectus to learn more.

#1 Using Instagram to Get More Private Yoga Clients

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As an established yoga teacher, chances are you already know the significance of social media for your business.

But do you know how to get more private yoga clients using these platforms? We’ll run through some ways you can make the most of each service to get new class members!

Instagram is one of the most vital platforms you can use if you want to know how to get more private yoga clients.  

You’ll need to make sure you do the following to get the most out of your Instagram:

  • Have consistent branding across your platforms, matching social media icons and colour schemes to any branding from your website
  • Creating strong content that will be interesting to your target audience and drive engagement
  • Write an effective yoga teacher instagram bio complete with your qualifications, name and niche

Have Consistent Branding to Get More Private Yoga Clients

Having consistent branding will increase the recognisability of your business and help you to stick in people’s minds.

It also makes your business look more legitimate and professional which will encourage people to sign up for your classes and become new private yoga clients! 

This is what we do with our own Instagram page:

origym insta how to get more private yoga clients imagepregnan

As you can see, the feed is uniform meaning every time we post it’s recognisable as coming from OriGym!

Having Engaging Content Helps will Help You Get More Private Yoga Clients

Your content should also focus on displaying your expertise as well as being informative. 

Educational posts and reels are more likely to be saved by people which drives engagement and visibility more than likes and followers. 

If you include a reel of your own practice, or a sample of a sequence for an upcoming class, you can make sure to include popular, trending songs. 

This will make your content more discoverable and boost how many people see your content, even when they’re not following you. 

This is why if you want to know how to get more private yoga clients, one of the most important things to focus on is increasing your reach.  

Pennie Jayne is a great example of a successful yoga instagram, having a range of interesting content and an engaging and informative bio: 

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She’s got quotes, information about events, as well as photos and reels from her own classes and practise.

This range of different posts means she will retain high engagement and gain new clients for her yoga studio!

Ensuring Your Posts Communicate Who You Are & What You Do Will Help You Get Clients

You should regularly remind people of what you teach and where as this is another style of post that’s likely to get saved and encourage people to attend classes!

If you have or want to start your own yoga studio, you can promote your classes with your own content as well as sharing content created by any other teachers working out of your space.  

For example, Yogacita have here shared a post from one of their yoga teachers on their story:

sharing post how to get more private yoga clients image 

You should use any posts or stories from teachers in your studio or class member to enhance the community around your studio!

If you want to become a successful yoga teacher you also need to capitalise on trends and relevant events such as National Yoga Day.

This will boost your content and important dates like this give you an opportunity to advertise the huge benefits of practising yoga and why people should do so with your classes!

Some other ideas for content include:

  • Inspirational quotes related to yoga
  • Advice on technique
  • Promoting upcoming events
  • Educational content about different styles 

Your Instagram bio should be concise and include your niche and your name. You want people to know: 

  • Who you are
  • Where you work if it’s a single studio or gym
  • Key qualifications
  • Contact information or Linktree link

Hopefully now you feel confident and know how to get more private yoga clients by utilising Instagram.

Now we’ll look at Facebook and what this can uniquely offer to your yoga business!

#2 Getting More Private Yoga Clients by Utilising Online Communities

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A vital part of how to get more private yoga clients is by joining online yogi communities on platforms like Facebook and Reddit. 

Reddit tends to be better for sourcing information and help from a wide range of yoga teachers from around the world.

The size of these communities, and the countries they cover, means you can explicitly ask others how to get more private yoga clients and what’s worked for them in the past.

As you can see, people ask each other about getting more private yoga clients and how to retain members:

reddit how to get more private yoga clients image

Facebook groups are better for building up relationships with potential and existing clients so that they keep coming to your studio and bringing friends and family!

You can join existing Facebook groups or easily create your own for your business or studio.

If you start your own group you have more control of the discussion and you can use it as a consistent way to promote your business, services, and classes!

You can do this by providing educational resources to showcase your expertise and give people tips to encourage them to attend your class.

You can also get more private yoga clients by starting discussions to source information. You can use this as market research and inform how you cater to new and potential class members.

You could discuss the following to determine how to streamline your business and attract more private yoga clients: 

  • Benefits of a particular style you offer
  • Benefits of doing yoga a certain number of times per week
  • Encouraging people to discuss their favourite styles and postures
  • Sourcing information about when people like to practise and how it fits into their schedule

You can join holistic, global groups to source ideas and information and use them to set up your own, more niche group. 

For example, if you create a community around your niche or area of expertise you can still source huge numbers: 

facebook group how to get more private yoga clients image

As you can see, this Ashtanga group for teachers and students have over 5,000 members.

So, by catering to a specific crowd you’re still able to get a huge following and lots of members to inform your research and boost the attendance of your classes.

#3 How to Get More Private Yoga Clients Using Social Media Ads

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The last way you can directly market to clients and draw in new class members via social media is through paid advertisements.

You can check out our full article on running fitness facebook ads here, but we’ll run through some of the basics now!

The content we mentioned earlier is called ‘organic content’. This is a post, story, or something that’s unpaid and can be found naturally by potential clients.

Paid advertisements will be boosted and promoted to your target audience depending on the ad you choose and budget you set.

The benefit of this is that you’ll be directly targeting your audience and you’ll be marketing across several different platforms to reach as many people within your demographic as possible.

Both Facebook and Instagram allow you to build an ad based around people clicking through to a particular web page or just around reaching a broader range of people.

Both ads can be pay-per-click or pay-per-impression. If you want to know how to get more private yoga clients, pay-per-click is the best way to structure your ads.

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This is because you’ll only pay if people click through to your website, to a page where they can book on to a class.

You may choose to run ads based around gaining more of a following and growing awareness of your brand if you’ve just started your own studio.

However, ultimately you want more people to book on to your classes and sign up for your services so you can use ads to get people to do this!

You can do this with good, concise copy showcasing what you offer, as well as a CTA (call to action).

This is a sentence or phrase, usually linked or as a button, that is encouraging people to take a particular action such as signing up for your classes or membership package. 

Once you’ve created your ad it will look something like this:

advert how to get more private yoga clients image

As you can see, The Yoga Loft includes plenty of detail in their copy about what they offer and why people should sign up for their classes.

They also have photos from inside the studio during classes to showcase the space and be more enticing to potential clients. 

They also have a call to action button with a simple action to take, signing up for the studio and classes. 

There’s nothing to stop you running several ads at the same time, too, if you’re running a particular event to draw in clients.

We’ll cover this in more detail in ‘#8 How to Get More Private Yoga Clients with a Yoga Workshop’, but here’s what an ad for one might look like, to draw in new private yoga clients:

fb ad how to get more private yoga clients graphic 

With an event, you can edit the ad to reflect the time pressure as you get closer to the date.

For example, The Yoga Revolution has done this with their ticket numbers. This will encourage more people to sign up and take the action wanted from the ad rather than waiting.

#4 How to Get More Private Yoga Clients by Developing a Niche 

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Next up for how to get more private yoga students is developing a niche and becoming a specific kind of yoga teacher.

You might decide to cater to a particular demographic, like teaching corporate yoga to help workers destress.

However, you might decide to become an Ashtanga yoga instructor or another style to specialise in one particular type of yoga.

Whatever you decide to specialise in, your niche should be something to promote that sets you apart from other studios and teachers.

If you’ve written a yoga business plan, you should know from your market research what’s missing and what there’s room for in your area.

The more specific you can be, and the stronger your niche is, the more you’ll be able to target your marketing to a specific demographic.

Jenni Jones and her business Yoga Bumps & Babies is a great example of this:

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She caters to several things within her niche, cornering a market catering specifically to pregnant clients and class members who want postnatal yoga!

There’s still nothing to stop you from offering a range of the most popular styles of yoga though, as most studios will offer a range of different classes.

Finding your niche within that will still help you to get new private yoga clients!

For example, you might decide to become an aerial yoga instructor and teach this class, amongst others, to cater to a range of people but still corner a particular market.

This is what Liverpool Yoga Studios have done:

aerial how to get more private yoga clients image

They’ve found a gap in the market as well as offering some of the most popular styles of class.

So, if you want to know how to get more private yoga clients with your services, you can find your own specific style or specialism!

#5 How to Get More Private Yoga Students with a Cross Referral Scheme

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Next up for how to get more private yoga clients is starting to network with other instructors to do a cross referral scheme.

This is where you make connections with other fitness professionals or yoga teachers specifically and have an agreement to refer clients to each other.

This works especially well when you have your own niche because you can work with people who aren’t necessarily your direct competition.

For example, if you’re teaching yoga to kids you could make connections with studios offering styles that you don’t.

This way you can send class members to them who are interested in their style, and parents who want to get their kids involved in yoga can be sent to you in return!

Both parties in a cross referral will benefit because people are much likely to try a service that’s recommended by somebody they know.

If people are familiar with one professional’s services, they’ll trust their opinion and be much more likely to act on their recommendations.

This is another benefit of using online communities. Being part of yoga networks on Facebook and forums is a great way of establishing these connections with other teachers.

You can also attend conferences and events like the Om Yoga Show:

yoga show how to get more private yoga clients image 

As you can see, not only is this a great way to extend your practice and develop your skills by seeing how other teachers work, you can make connections with these other industry professionals.

So, if you want to know how to get more private yoga clients through networking and utilising your professional connections, you can start cross referrals!

#6 You Can Use a Client Referral Scheme to Get More Private Yoga Clients

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If you want to know how to get more private yoga clients and reward your existing ones, you should run a fitness referral programme

This is where existing class members bring a friend or family member and get a discount in return.

This would usually be if a friend or familiar member successfully signs up for a class package, membership, or books on to a class.

Not only will this help you with how to get more private yoga clients, it will help to retain your existing ones by giving them a reward for their loyalty.

As we mentioned earlier, people are much more likely to trust the opinion of people they know and try something that their friends have tried and tested!

A great example of how you could do this is Battersea Yoga:

referral how to get more private yoga clients image

As you can see, you get £10, which often equates to a class, whenever you successfully refer a friend who signs up for a class.

So, if you want to know how to get more private yoga clients through the loyalty of your existing ones, you can set up a referral scheme!

#7 How to Get More Private Yoga Clients Using Email Marketing

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One of the most important things for how to get more private clients is making sure that you seize every opportunity to build rapport with potential class members.

When people make enquiries or engage with your business, you need to make sure you foster these connections and turn potential customers into paying class members!

This should be in the form of fitness email marketing. Usually this will be when a class member has:

  • Signed up for a beginner’s package that has now expired or been spent
  • Attended a certain number of classes, especially just one
  • Has actively signed up for your newsletter 

If someone has signed up for an introductory offer, you want to make sure you contact them again when this has expired and they’ve attended their allotted number of classes.

 

This works for both you and the client. They feel like a valued member of the studio and you can use this direct line of communication to encourage them to sign up for more classes or packages.

If you want to know how to get more private yoga clients, one of the most effective ways to do this is to use email marketing for the above triggers.

This means having an email marketing strategy where certain actions taken by a class member trigger a particular email, designed to encourage them to take a further action.

You can plan out your emails and most email marketing software will allow you to automate them based on class members taking these actions. 

Some of the best options for software include:

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Another way of getting more private yoga clients through email, is having a newsletter that potential and existing class members sign up for.

You can link to your socials and use some of the following yoga newsletter ideas:

  • Any new services
  • Class timetables
  • Shout outs for successful or particularly busy classes
  • Post-class photos with everybody thanking them for attending
  • Information about packages and deals

This is your opportunity to showcase your services or studio and encourage people to sign up for further classes and membership packages.

Eleven:Eleven are a great example of how you could format these emails to subscribers:

class email how to get more private yoga clients image

As you can see, there’s a clear CTA (call to action) with the ‘Book Your Next Class’ button.

They’re also showcasing a change to the timetable. This is to market the new class but will also make subscribers feel included in the studio and up to date with what’s on offer.

In order to do any of these things people will provide an email address and have to consent to being contacted further.

Once they’ve consented they have signed up for your email marketing and you can start to send them updates and your newsletter!

To find out more about using email and other platforms to boost your marketing strategies, check out our other articles below:

#8 How to Get More Private Yoga Clients with a Yoga Workshop 

workshop how to get private yoga clients

Next up for how to get more private yoga clients is to run a workshop. This is usually with a smaller group, for 2 hours onwards, that focuses on a particular type of pose or style of yoga.

This is a great way of introducing new people to your studio or services as well as showcasing your particular expertise and niche.

For example, you could decide to structure a workshop around the following:

  • Inversions
  • Arm balances
  • Rocket Yoga

Focusing on one style will most likely attract new private yoga clients who are either familiar with this particular style or want to develop their practice but haven’t necessarily tried your classes before.

If you want to know how to get more private yoga clients one of the best options is to have a beginner’s yoga workshop.

This way you’ll attract people who’ve never practised yoga before and you can use your workshop to introduce them to the different styles and services you offer, as well as the essential postures and techniques.

This is also an opportunity for you to display your expertise more and have a more personalised experience with your students.

By having a more intimate setting you’ll be more able to communicate your skills and attract people to sign up for more of your services!

You may well attract clients who are interested in your workshop but haven’t tried your classes before. 

Then you can build rapport with them and showcase your other services or studio! 

Workshops are also a great way to make money as a yoga teacher as well as just getting your name out there. 

That’s because, due to the longer time and the depth of the practice, you can charge more for these workshops than standard classes.

Eleven:Eleven who we mentioned earlier are a great example of how you can format and promote a workshop for a specific style:

workshop how to get more private yoga clients image

As you can see, there’s an in-depth description of the style and the benefits of it for potential attendees.

You can use this copy and your classes to promote the workshop, to get new private yoga clients who’ll potentially sign up for more classes or membership packages!

#9 How to Get More Private Yoga Clients Using a Google My Business Page 

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Last but not least for how to get more private yoga students is to create a Google My Business page.

Google My Business is a platform where you can build a page so that, when people do local searches, potential clients will find your business.

For example, if you worked in Sheffield, once you’d built your Google My Business page your yoga studio or services would show up whenever people searched ‘Yoga Studio Sheffield’ or ‘Where can I do yoga in Sheffield?’

Local searches like this are what we call ‘high intent’. The people making these searches already intend on attending a class or signing up for services, and so are closer to a guaranteed sale than somebody you might market to elsewhere. 

This is why it’s a great tool if you’re looking for how to get more private yoga clients. People are already interested in finding a studio or class to attend when they make these searches!

The main reason having a Google My Business page is so useful for getting more private yoga clients is that people will trust what’s at the top of Google!

This is another marketing effort that will help you to rank as highly as possible on Google, meaning more people will trust and click through to your services.

[advert]

This is also a great option if you haven’t yet built a full website and just have a social media page or landing page.

Your page will include details for customers and potential yoga clients including:

  • Location on Google Maps
  • Directions
  • Contact information
  • Website or landing page
  • Brief description of your services and what you offer

If you’re a freelance yoga instructor, you can register as a service based business to indicate you don’t have a fixed location and work at several studios or in several locations within a particular area. 

Once you’ve built and optimised your Google My Business page, it will look something like this:

google my business how to get more private yoga clients image 

These are the top three results for the search term ‘yoga studio Leeds’.

You will need to make sure you adhere to a few different factors in order to rank highly and ensure your business is discoverable. 

You can find out more information about building this visibility and a Google My Business page here: How to Use Google My Business as a Personal Trainer.

Before You Go!

Hopefully now you’ve got a better understanding of how to get more private yoga clients using a variety of marketing techniques and platforms. 

Don’t forget to check out OriGym’s yoga teacher training courses to develop your expertise and a niche that will attract a wider variety of clients!


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About the Author: Jessie Florence Jones

Jessie OriGym Author
Jessie has a 1st class honours degree in English Literature from University of Leeds and an MA in English Literature from Durham University. Naturally Jessie has a real passion for writing especially about film, culture and wellbeing. Outside of writing she loves hiking, country walks and yoga, which she has done religiously since lockdown.

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